Amazon Mom Changes Its Program

Many parents have embraced Amazon’s “Amazon Mom” program since its launch.  Amazon Mom offers discounts on lots of baby products, including diapers, wipes, and baby food. In particular, parents can sign up for the ”Subscribe & Save” option, which gives them a 15% discount when they agree to continue buying the product at a particular interval (i.e. every month). I have used Amazon Mom for diapers and fruit and veggie pouches, and I’ve found the discount to be very good–often beating the best price I could find elsewhere.

Unfortunately, Amazon recently announced that it is making changes to its Amazon Mom program. Beginning on January 24, users will need to sign up for Amazon Prime (an expedited shipping service for $79/year) in order to receive the Amazon Mom discounts. So, while the discounts were great when there was no membership fee, I don’t think many parents will find the program competitive when they consider the additional $79 yearly fee. The one positive change is that the Subscribe & Save discount has been increased to 20%.

So, if you buy lots of baby supplies from Amazon, you can run the numbers and see if you might still save money through the program. But for casual buyers like me, these new program changes mean significantly reduced savings. I still love Amazon for other things, of course!